Brawn Beard Balm

Rated 4.70 out of 5 based on 23 customer ratings
(23 customer reviews)


We keep things simple with Brawn beard balm because our mission is simple: help you grow a healthy, vigorous beard and smell like a man.

We don’t offer dozens of scents and we don’t charge you an arm and a leg. We put all the ingredients right there on the label of every tin of Brawn we sell.

More isn’t always better, especially in a beard product you turn to every day. We spent years getting the recipe for Brawn just right, with the perfect balance of hold, conditioning, and moisturizing to keep both beard and skin healthy and looking sharp.

Every batch of Brawn is made by hand on our Tennessee farm. We never use preservatives and always use local, unrefined beeswax in Brawn —  not the deodorized and chemically processed beeswax pellets that many competitors use.

A two ounce tin of Brawn costs just $9.99. Buy two tins or more and shipping is free!

We make our Brawn beard balm in seven scents — select a scent below for a description of each scent and to add to your cart.

SKU: Brawn Beard Balm Category:


beard balmBeard balm isn’t a magic solution to growing a beard but it can definitely help with a healthier beard and skin.

Beeswax provides hold to keep your beard looking tidy and conditioning oils help soften beard hair as well as adding volume and thickness.

Coconut oil, cocoa butter, shea butter, and almond oil are all skin-friendly oils and keep your face healthy, working to reduce irritation, flaking, dryness, and beard dandruff.

How to Use Beard Balm

Balm works best when applied to a clean, damp beard, which is why many men use it right out of the shower.

Dry your beard with a towel and then scoop out a pea-sized chunk of balm, working it between your fingers until it is soft and liquid.

Work the beard balm into your beard with your fingers, starting at the top and working your way down.

Some men use a beard comb or brush to apply balm while others just use their hands, working it in and shaping their beard as they go.

Apply more for bigger, thicker beards or less depending on your preference. You’ll get a feel for what works best with your beard and personal grooming preferences.

Many men use beard balm along with beard oil, which provides a conditioning boost.

23 reviews for Brawn Beard Balm

  1. Rated 5 out of 5


    This stuff is legit and I like the no frills approach. It’s still pretty pricy even at $9.99 and prepare yourself for the tin it comes in to be small but that’s true of all beard balms I’ve tried and this is half the price of others. Each tin lasts me about a month, which isn’t bad and I can definitely tell the difference in the beard.

  2. Rated 5 out of 5

    Tom Willett

    I was happy with Honest Amish but never could really get over the smell. Definitely dig the Brawn smell and its worked great for me.

  3. Rated 4 out of 5

    Peter M.

    Happy overall but I was expecting it to let me shape and style my beard more. It does make it softer and shinier but it doesn’t really work as far as letting you mold or sculpt your beard.

  4. Rated 5 out of 5


    Love this stuff.

  5. Rated 5 out of 5


    My boyfriend is obsessed with beard balms but I can’t stand the smell of them. I don’t know that it makes his beard any softer but he likes using this one and he doesn’t smell like Vicks cough drops anymore, which is awesome. Keep doing what your doing, Brawn folks.

  6. Rated 5 out of 5


    Excellent beard balm and 100% as advertised. Always a little concerned buying from new sites but my order was shipped and in the mail a few hours after I ordered. Two big thumbs up.

  7. Rated 4 out of 5


    Expensive but a little goes a long way if you use it when your beard is wet after a shower. A little greasy on your hands until it absorbs but not too bad.

  8. Rated 5 out of 5

    King Beard

    My only complaint about Brawn is my wife keeps using it as lip balm. You can tell that they eat their own cooking as this is a great leave-in conditioner for beards but it also softens skin. Great stuff. Try it and you’ll see.

  9. Rated 2 out of 5


    Shipped fast. I used it for a few days but couldnt tell much difference, other than my beard was a little softer ad shinier.

  10. Rated 5 out of 5


    Get this for the hairy dude in your life. I can’t say I understand the fascination with beard care products my husband has suddenly developed but I can definitely say that Brawn is the way to go if you want him to smell decently while conducting his beardly experiments.

  11. Rated 5 out of 5


    Just get this stuff. Your beard will thank you. I’ve tried Honest Amish and Naked and some others but this is now my go to beard balm. No funky smell and it isn’t greasy at all. It’s a little hard to get out of the tin — especially on cold mornings — but that’s the only gripe I can think of. Keeps your beard soft with just a little shine and keeps wild hairs under control.

  12. Rated 5 out of 5


    Found this searching online for beard balm and was pleasantly surprised. Super fast shipping and this stuff actually works. My beard was noticeably softer after just a day or two and I could tell a big difference in my skin, as the dreaded beard itch faded away and even my hands were softer just from applying the balm every morning. A+++

  13. Rated 4 out of 5

    Mark Thompson

    The good: fast shipping, great smell and texture (I hate other grainy and gritty beard balms I’ve tried), definitely softens beard and adds a little shine.

    The bad: nothing really but I was expecting more styling and hold, as far as being able to shape and style the Hairy Beast (aka my beard) in different ways.

  14. Rated 5 out of 5

    Timmy Two Legs

    As a bipedal, bearded dude, I approve this product. My beard whispers sweet, appreciative nothings into my ear at night when I’m sleeping and keeps stealing my wallet to order more.

  15. Rated 5 out of 5

    Alonso Rodriguez

    Very happy with the product and great follow through and communication from the seller as far as email updates about my order and tracking info once it shipped.

    As others have mentioned, it comes in a very small tin and I felt a bit ripped off at first but I use it once or twice a day and after a month I’ve still got some left in the tin. Definitely expensive but it isn’t that bad on a monthly basis as far as what you spend and for me it’s worth it as my beard is a lot softer and shinier.

  16. Rated 5 out of 5


    Never going back to Honest Amish after giving Brawn a try. Not only is Brawn cheaper but the texture and smell is 1,000,000,000,000 times better than Honest Amish. Sorry Honest Amish dudes, but I never could get over the smell and how gritty it was on my fingers when using your balm.

  17. Rated 5 out of 5

    Christian (verified owner)

    I wish I could attach a photo of the packaging mine came wrapped in, as it has beard quotes on one side and tips for using Brawn on the other. Solid stuff and I dig the handmade vibe.

  18. Rated 4 out of 5


    Shipping was quick and I got an email confirmation with tracking number within an hour of placing my order. The only option is first class mail by the Postal Service, which can be annoyingly slow sometimes. I bought some for my husband and he seems to like it so far, once he got over whining about using a “girly” moisturizer. His beard does seem a little softer and I do like the smell.

  19. Rated 5 out of 5

    George (verified owner)

    Outstanding product. Have tried many balms and conditioners and this product by far is the best. Keeps my beard looking very healthy! Highly recommend.

  20. Rated 5 out of 5


    i dont see why people are saying its pricey … $9.99 is super reasonable! most other brands are minimum 15 bucks a can with some up to 25 bucks and far as the size,2 oz is the norm for balms because a little goes a long way! brawn beard balm does exactly what its supposed to and the smell is awesome … my beard is still soft the next day so no need to use twice a day like some other brands! the smell lasts into the next day when with other brands the smell is gone in a couple of hours!i love this product but my beard loves it more!!

  21. Rated 5 out of 5



  22. Rated 5 out of 5


    all natural, hand made, and, awesome products!! …Love you guys!! …….

  23. Rated 5 out of 5


    Picked up some at the Fiber Festival in Dickson. Lasted forever and smells tasty and really makes a difference in shine and softness. Ran out last week and now my skin is revolting against me ( break outs, dryness, etc.) thank goodness I noticed yalls tiny url on label. Might want to bump up in size a bit. I almost just tossed the can.

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